Bikini Empire
Driving +31% Instagram Reach Through Campaign Strategy
Visual design and social-first content for a fit education campaign across e-commerce, web, and social.
Project Overview
Bikini Empire reassessed its content strategy to improve their e-commerce experience. I joined as a Social Media Intern and later continued as a contract Marketing & Design Coordinator.
I designed campaign assets that used hierarchy, layout, and annotation to communicate fit and construction, helping customers better understand the product during early brand interactions.
The campaign assets I designed supported a UX-led e-commerce initiative that increased Instagram reach by 31%, conversion rate by 143%, and sales by 339%.
My Role
Digital Marketing & Design Coordinator
My Responsibilities
Visual Design
Campaign Assets
Social-First Content
Type of Project
E-commerce Campaign
Tools
Illustrator
CapCut
Buffer
After Effects
Platforms
E-commerce
Campaign Design & Execution
The project focused on creating visual content for a fit-education campaign across social and e-commerce. I designed digital assets combining custom illustrations derived from swimsuit patterns, annotated photography from the campaign shoot, and supporting copy. The work included reels, web banners, and marketing emails, with assets adapted across Instagram, website placements, and promotional surfaces.
Project Outcome
This fit guide campaign was part of a broader e-commerce and UX initiative led by the Senior UX Designer. My role focused on social media strategy, coordination, and visual content, working closely with the Senior Designer and Creative Director to ensure consistency across touchpoints. As part of the wider rollout, the initiative saw a 31% increase in Instagram reach, alongside a 143% increase in conversion rate and a 339% increase in sales, with the fit guide campaign supporting clearer communication of fit and feel across the online experience.