Bikini Empire
Driving +31% Instagram Reach Through Campaign Strategy
Visual design and social-first content supporting a fit-education e-commerce campaign to improve confidence in swimwear purchasing
Project Overview
Bikini Empire reassessed its content strategy to improve clarity and confidence in the e-commerce experience. I joined as a Social Media Intern and later continued as a contract Marketing & Design Coordinator, contributing visual and content design under the Senior Designer and Creative Director.
I designed social-first campaign assets that used hierarchy, layout, and annotation to clearly communicate fit and construction, helping customers better understand the product during early brand interactions.
My Role
Digital Marketing & Design Coordinator
My Responsibilities
Visual Design
Campaign Assets
Social-First Content
Type of Project
E-commerce Campaign
Tools
Illustrator
CapCut
Buffer
Platforms
E-commerce
How might we communicate fit and feel more clearly in an online swimwear shopping experience to reduce hesitation at purchase?
Campaign Design & Execution
This project focused on creating visual content for a fit-education campaign across social and e-commerce. I designed digital assets that combined custom illustrations derived from swimsuit patterns, annotated photography from the campaign shoot, and supporting copy. The work also included reels and user-generated content, with all assets designed to feel cohesive across Instagram and the website while communicating fit, feel, and construction details within existing brand guidelines.
Project Outcome
This fit guide campaign was part of a broader e-commerce and UX initiative led by the Senior UX Designer. My role focused on social media strategy, coordination, and visual content, working closely with the Senior Designer and Creative Director to ensure consistency across touchpoints. As part of the wider rollout, the initiative saw a 31% increase in Instagram reach, alongside a 143% increase in conversion rate and a 339% increase in sales, with the fit guide campaign supporting clearer communication of fit and feel across the online experience.