Coel Poesiat

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About Me

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Hey! I’m Coel 👋

I'm a digital designer with a passion for visual craft and user experience design.

I have experience across UX, visual design, and digital marketing. I've been working on early-stage and in-development digital products and campaigns.

I bring a user-focused mindset and strong communication skills. I'm also known for being detail-oriented, organized, and easy to collaborate with.

I’m driven by growth, stepping outside my comfort zone, and constantly learning. Outside of work, I like to recharge through time outdoors, drawing, and surfing (all in the same day if I'm lucky).

Check out my work experience, testimonials, and creative explorations below to see what I'm all about!

Work Experience

Freelance

Visual Designer

Jan 2023 - Present

Providing visual design support for small businesses, early-stage brands, and larger media clients.

Designing brand identities, digital assets, and marketing materials across social, web, and campaign touchpoints.

Designing wireframes, a design system, and brand identity for a social game app MVP in collaboration with a developer and product owner, with user testing planned for Spring 2026.

Anchor Marketing

Junior Visual Designer

Internship — Oct 2023 – Mar 2024

Designed digital and print campaign assets within established brand systems, focusing on hierarchy, layout, and consistency across platforms.

Collaborated with designers, developers, and project managers to deliver production-ready visuals under tight timelines.

Scamps Pet Place

Social Media Marketer

Internship — May 2024 – Sept 2024

Led a visual content strategy and audience-focused campaigns, increasing reach by 124%, engagement by 70%, and followers by 10%.

Edited social media graphics and short form videos supporting ongoing content calendars.

Bikini Empire

Digital Marketing & Design Coordinator

Internship to Contract — Jan 2023 – Aug 2023

Supported a UX-led e-commerce initiative that increased social reach by 33% and contributed to a 143% increase in conversion rate and 339% growth in sales.

Designed web and social media visuals supporting e-commerce campaigns and product launches, ensuring clarity, brand consistency, and strong visual storytelling across touchpoints.

Shot, edited and posted short form video content

Testimonials

"I really enjoyed working with Coel on multiple contract projects, including design work for Crave and UX work for a new app. Coel has a great knack for quickly understanding a brief and turning it into smart, well-executed design work."
Adelaide Russell — Casting Producer
InsightTV
"Through her time with us, she developed a cohesive and dynamic communication strategy that she implemented with impressive professionalism. She researched our company, collaborated with the management to find and develop our “voice”, and provided valuable information about web tools that could be used to improve our account performances."
Talia Erickson — Business Manager
Scamps Pet Place
"Coel was an absolute asset that made our company run so much smoother. On top of all of this, she was also a very good communicator - spoke her mind well and took feedback very well. I would recommend her to anyone looking for a great addition to their team."
Monica Rush — Co-Founder & Senior UX Designer
Bikini Empire
"I worked with Coel during her internship at Anchor Marketing and she was a true asset to our team. She possesses a keen attention to detail when reviewing requirements and excellent time management skills. In addition, she brings forward creative solutions to problems to unblock a team’s workflow. Would love to work with Coel again, and I look forward to seeing her grow her skills and her career!"
Aidan Reid — Project Manager
Anchor Marketing
"Coel's positive attitude and dynamic nature made her a valuable member of our team. She supported the senior design team well, and her ability to collaborate effectively helped us complete projects and fill gaps efficiently."
Natalia Suarez — Agency Manager
Anchor Marketing
"Coel is an incredibly hard working, and self motivated worker. She came on our team at Bikini Empire as a social media intern, and within the span of a few weeks had surpassed the role of intern to become an integral team player. She has a great sense of humour, and would be a great asset to any team environment."
Kelsey Rush — Co-Founder & Creative Director
Bikini Empire