Anchor Marketing
Case for Support: Communicating the Impact of Wage Inequity
Case for Support: Communicating the Impact of Wage Inequity
Print case-for-support brochure designed for Wage Equity to support non-profit advocacy and fundraising
Print case-for-support brochure designed for Wage Equity to support non-profit advocacy and fundraising
Project Overview
Project Overview
Wage Equity is a non-profit advocacy initiative focused on promoting fair pay and equitable workplace practices. This project involved designing a printed case-for-support brochure to communicate the initiative’s purpose and encourage organizational support.
This work was completed during my internship as a Junior Visual Designer at Anchor Marketing. I worked from copy provided by a copywriter and followed brand direction established by the senior design team, delivering print-ready layouts for final production.
Wage Equity is a non-profit advocacy initiative focused on promoting fair pay and equitable workplace practices. This project involved designing a printed case-for-support brochure to communicate the initiative’s purpose and encourage organizational support.
This work was completed during my internship as a Junior Visual Designer at Anchor Marketing. I worked from copy provided by a copywriter and followed brand direction established by the senior design team, delivering print-ready layouts for final production.
My Role
Junior Visual Designer
My Responsibilities
Visual Design
Editorial Layout
Brand Execution
Type of Project
Print Design
Tools
InDesign
Illustrator
Platforms
Design Execution
Design Execution
The brochure was designed for print and required working within an established brand system. My focus was on layout, hierarchy, and consistency, ensuring the content was easy to navigate and aligned with existing visual guidelines.
The brochure was designed for print and required working within an established brand system. My focus was on layout, hierarchy, and consistency, ensuring the content was easy to navigate and aligned with existing visual guidelines.
Social Post Design
Social Post Design
As part of the project, I designed a series of social posts to support the broader Wage Equity campaign. The work followed existing brand guidelines and focused on translating key messages into accessible visuals for social platforms.
Outcome & Takeaway
Outcome & Takeaway
The final brochure was delivered as a print-ready asset and used to support Wage Equity’s outreach and fundraising efforts, alongside a series of social posts designed to extend the campaign across digital channels. The project reflects my ability to apply established brand systems, collaborate within an agency team, and deliver production-ready design work.
The final brochure was delivered as a print-ready asset and used to support Wage Equity’s outreach and fundraising efforts, alongside a series of social posts designed to extend the campaign across digital channels. The project reflects my ability to apply established brand systems, collaborate within an agency team, and deliver production-ready design work.